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Our story
Korea’s Leading Athleisure
Shaping Everyday Active Living
Founded in Seoul in 2015, andar began as a yoga-wear brand inspired by those who prioritize self-care and work toward a healthier body and a more positive mindset.
andar began with a simple question :
"Could activewear be more elegant and comfortable designed to flatter more women with ease?"
So andar pioneered a new movement in Korea.
With this new movement, leggings became more than workout wear – now a go-to essential for travel, work, and everyday life.
We brought performance and style together, turning activewear into a modern expression of confidence.
2026 marks 10 years since our journey began, and now andar stands as the leading athleisure brand in Korea.
Our mission still remains clear: to inspire movement anytime, anywhere.
Until we connect with the global community as deeply as we have with the Korean community, we will continue to innovate to make movement feel easier and more confident through thoughtful fit, fabric, and design.
Founded in Seoul in 2015, andar began as a yoga-wear brand inspired by those who prioritize self-care and work toward a healthier body and a more positive mindset.
andar began with a simple question :
"Could activewear be more elegant and comfortable designed to flatter more women with ease?"
So andar pioneered a new movement in Korea. With this new movement, leggings became more than workout wear – now a go-to essential for travel, work, and everyday life. We brought performance and style together, turning activewear into a modern expression of confidence.
2026 marks 10 years since our journey began, and now andar stands as the leading athleisure brand in Korea. Our mission still remains clear: to inspire movement anytime, anywhere. Until we connect with the global community as deeply as we have with the Korean community, we will continue to innovate to make movement feel easier and more confident through thoughtful fit, fabric, and design.
brand identity
Technical Athleisure
andar is rooted in the essence of a technical athleisure brand.
As Korea’s leading athleisure brand, we design and continuously develop our products
based on 10 years of research, development, wear-testing, and quality proven by andar fans.
Through proprietary fabrics and technologies developed by the andar AI Lab,
we are creating a new standard for athleisure.
Beyond functionality, we envision a new category of life performance wear—where technology seamlessly blends into everyday life, enabling more natural and liberated movement throughout the day.
Built on advanced technology and functionality, andar optimizes movement, comfort, and durability, while going beyond performance to deliver elegant style and expand activewear into everyday living.
andar is a technical athleisure brand that combines innovation, functionality, and refined design for modern life.
andar is rooted in the essence of a technical athleisure brand.
As Korea’s leading athleisure brand, we design and continuously develop our products based on 10 years of research, development, wear-testing, and quality proven by andar fans. Through proprietary fabrics and technologies developed by the andar AI Lab, we are creating a new standard for athleisure.
Beyond functionality, we envision a new category of life performance wear—where technology seamlessly blends into everyday life, enabling more natural and liberated movement throughout the day.
Built on advanced technology and functionality, andar optimizes movement, comfort, and durability, while going beyond performance to deliver elegant style and expand activewear into everyday living.
andar is a technical athleisure brand that combines innovation, functionality, and refined design for modern life.
We pair globally recognized premium fibers such as LYCRA®, TACTEL®, and Lyocell with andar AI Lab’s proprietary fabric engineering to create a new standard in performance athleisure.
We engineer performance for every season, activity, and environment so you stay warm in winter, cool in summer, and comfortable all day.
We design pieces to fit seamlessly into your lifestyle, blending performance with refined style to create athleisure that goes beyond activewear.
We develop patterns that move with the body’s natural lines and movement, creating a flattering fit without compromising freedom of movement. Backed by more than a decade of expertise and extensive wear-testing data, we continue to refine every detail.
Comfort is at the core of our design. From the feel against your skin to the way it wears throughout the day, each piece is thoughtfully engineered to move with you in complete comfort.
Our Mission
When Movement Becomes a Way of Life
At andar, our mission is to inspire a culture of movement anytime, anywhere. We continue to grow through constant innovation and a spirit of challenge.
We hope our community unlocks their full potential and enjoys healthier, happier lives through andar.
Mission Statement
Toward a brighter, more fulfilling future.
At andar, we continually reflect on people like you – those who show up each day and give their all.
We believe that to sustain the passion behind your dreams, movement cannot remain separate from life.
It has to be woven into it.
Getting off one stop earlier on the way to your morning workout.
Taking a moment to stand and stretch in the middle of a slow afternoon.
Choosing the stairs instead of the elevator on your way home.
Unwinding with an evening walk alongside the people you love.
When movement becomes part of everyday life, living becomes more natural, more accessible, and more lasting.
With andar, that life is within reach.
Toward a brighter, more fulfilling future. At andar, we continually reflect on people like you – those who show up each day and give their all.
We believe that to sustain the passion behind your dreams, movement cannot remain separate from life. It has to be woven into it.
Getting off one stop earlier on the way to your morning workout. Taking a moment to stand and stretch in the middle of a slow afternoon. Choosing the stairs instead of the elevator on your way home. Unwinding with an evening walk alongside the people you love.
When movement becomes part of everyday life, living becomes more natural, more accessible, and more lasting.
With andar, that life is within reach.
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